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Sheetz

From Wikipedia, the free encyclopedia
Not to be confused with Sheets.

Sheetz, Inc.
Company typePrivate
IndustryConvenience stores
Fast food restaurant
Gas stations
Truck stops
Founded1952; 72 years ago (1952)
Headquarters
Altoona, Pennsylvania
,
United States
Number of locations
752 (2024)
Areas served
Maryland, Michigan, North Carolina, Ohio, Pennsylvania, Virginia and West Virginia
Key people
Travis R. Sheetz, President & CEO
Stanton R. Sheetz, Chairman
Joseph S. Sheetz, Vice Chairman
Steve Sheetz, Family Council Chairman
ProductsMade-to-order foods, prepared foods, coffee, motor vehicle fuel, beer and wine
RevenueIncrease US$7.2 billion (FY2021)[1]
OwnerSheetz family
Number of employees
25,000 (FY 2023)[2]
WebsiteSheetz.com

Sheetz, Inc. is an American chain of convenience stores.[3] Its stores, which are open 24/7 year-round, offer made-to-order fast food, and most include a gas station, while a few locations are full-scale truck stops, offering showers and a laundromat.[4] The family-owned company has over 21,000 employees, and operates more than 750 company-owned stores located in Western, Central, and Northeastern Pennsylvania, West Virginia, Maryland, Ohio, Virginia, North Carolina, and Michigan.[5][6]

Sheetz is the dominant convenience store chain in much of Pennsylvania, holding a virtual monopoly in its native Altoona, and a commanding share of the Pittsburgh, Harrisburg, and Wyoming Valley markets. It is noticeably absent from Philadelphia and the Delaware Valley, due to the presence of competitor Wawa, leading to a fierce "rivalry" between the two chains among Pennsylvanians, though the two companies themselves have a friendly relationship.[7][8] However, Sheetz has many locations in the Wyoming Valley area of Northeastern Pennsylvania, making it not completely absent from the eastern half of the state.

History

[edit]

1952–1995

[edit]
Interior of a Super Sheetz in Altoona

Sheetz, Inc. was founded by G. Robert "Bob" Sheetz in 1952 when he purchased one of his father's five dairy stores located in Altoona. In 1961, Bob hired his brother Steve to work part-time.

In 1963, the second store was opened under the name "Sheetz Kwik Shopper." A third store followed in 1968. In 1969, Steve became general manager. The brothers planned to expand at the rate of one store per year with a target of seven stores by 1972. In 1972, the company expanded from seven to fourteen stores. One year later, Sheetz began selling gasoline, and opened the first self-serve gas pumps in central Pennsylvania. The first Sheetz store outside Pennsylvania opened in Maryland in 1976.

In 1981, Bob retired and Steve became president. By 1983, Bob and Steve had opened 100 stores. At that time, the "Kwik Shopper" in "Sheetz Kwik Shopper" was removed.

1995–2013

[edit]

Stanton R. "Stan" Sheetz, Bob's son, became president and Steve assumed the position of chairman of the board in 1995.[9] To this day, Sheetz maintains a family business with four family members serving on the executive committee.

During the mid-1990s, It! Cola, the chain's private-label brand of soft drinks was discontinued. It was available in cans, bottles, and as a fountain drink, which was replaced by Pepsi products. The chain now has both Pepsi and Coca-Cola products in its fountains. In 1997 the company resumed store expansion, expanding into Ohio by opening a location in the Youngstown area along I-80 in Weathersfield Township, just east of Girard.[10] At that time, touchscreen ordering was introduced. Shortly afterwards, the chain expanded into North Carolina.

In September 2001, Sheetz opened a distribution center in Claysburg, Pennsylvania.[11] In December 2004, Sheetz began offering their new MasterCard PayPass with RFID technology, and was one of the first retailers to accept such technology, ahead of McDonald's, Arby's, CVS, and rival 7-Eleven, all of which introduced it nationally in 2006.

Sheetz fuel canopy in Breezewood, Pennsylvania

Sheetz became Pennsylvania's second retail chain to offer E85 ethanol-based fuel alternatives at select stations on July 10, 2006.[12][13]

Sheetz opened its first commissary, Sheetz Bros. Kitchen, in 2008 to produce fresh sandwiches and bakery products that are sold at Sheetz locations.

Sheetz gained national attention in 2011 when it served as a major sponsor for Morgan Spurlock's film POM Wonderful Presents: The Greatest Movie Ever Sold. Sheetz actively promoted the film in stores, including selling collector cups, and Altoona even temporarily changed its name to "POM Wonderful Presents: The Greatest Movie Ever Sold, Pennsylvania" for $25,000. The name change was merely ceremonial, as it was not legally changed by the United States Board of Geographic Names, nor was it recognized by the United States Postal Service.[14]

2013–present

[edit]

Stan Sheetz became chairman of the board of Sheetz in October 2013, with his cousin Joseph S. "Joe" Sheetz becoming president and CEO.[15]

A Sheetz location in Kent, Ohio

Published in November 2013, Kenneth Womack's Made to Order: The Sheetz Story traces the company's history from its dairy-store origins through the present day.

In 2014, Sheetz opened its second distribution center and kitchen facility in Burlington, North Carolina.[16]

Sales for fiscal year 2018–2019 totaled $7.5 billion.[17] In 2019, Sheetz opened an IT tech center in Pittsburgh's Bakery Square complex, serving as a secondary headquarters for the company. They later expanded the space in 2023.[18]

On December 19, 2019, Sheetz celebrated the opening of its 600th store in Shaler Township, PA.[19]

In April 2024, Sheetz was sued by the Equal Employment Opportunity Commission. The EEOC alleged that Sheetz's usage of criminal background checks in screening job applicants resulted in a disproportionate impact on black, Native American, and multiracial applicants.[20][21]

In June 2024, Sheetz entered a sponsorship deal with the Pittsburgh Pirates, adding their logo to the sleeves of Pirates jerseys.[22] The Pirates' Double-A affiliate, the Altoona Curve, are in Sheetz's home city.

2020s expansions

[edit]
Map of Sheetz locations as of July 2024, prior to the chain's expansion into Michigan.

Sheetz announced in November 2019 that the chain would expand into Greater Columbus starting in 2021,[23] with plans to open 60 locations in the region by 2025, more than doubling its existing store count in Ohio.[24] Upon Sheetz's arrival in the area with the opening of the first of two stores in Delaware in April 2021, Travis Sheetz said that the company had considered expanding into Columbus as early as the late 1990s when the company first expanded into Northeast Ohio, but decided to expand into North Carolina instead and only recently started expanding into Central Ohio due to many social media requests from transplants now living in the area asking for Sheetz.[25]

Following the chain's successful expansion into the Columbus market, in April 2022 Sheetz announced an expansion into the Dayton, Ohio, market beginning in 2024. The move will put Sheetz up head-to-head with Casey's for the first time, while also competing with Speedway, Circle K, and UDF in the market.[26][27]

Sheetz announced in November 2022 that the chain would expand into Michigan, its first new state in over 20 years,[28] beginning in Metro Detroit with a planned opening in 2025.[6] Sheetz then announced an expansion to nearby Greater Toledo shortly thereafter.[29] On December 23, 2022, Sheetz announced an expansion into Wilmington, North Carolina to keep expanding south.

The first Sheetz in Montgomery County, Maryland opened in August 2023 in Gaithersburg.[30] That month, Sheetz announced they would open a new distribution center in Findlay, Ohio, to support expansions into new markets.[31] Sheetz opened its first Michigan location, in Romulus, Michigan, on August 27, 2024.[32]

A Sheetz location on its grand opening in Lancaster, Ohio in 2024, featuring Sheetz's new sloped canopy for its fueling lanes.

Food service

[edit]

In 1986, to boost lagging sales, Earl Springer, the manager of a Sheetz in Williamsport, Maryland, pursued a food concept that would become Sheetz's signature Made To Order (MTO) line.[33] Beginning with only submarine sandwiches, customers would fill out a small slip of paper, designating the ingredients they wanted on their sandwich, and in what quantity.[34][35] The order slip would be placed in a basket, and the kitchen staff would prepare the sub to the customer's order. Since that time, the menu expanded, and by the 1990s MTO was a sales leader for Sheetz.[36] Beginning in 1996, the paper ordering system was phased out in favor of a picture-based touchscreen computer system.[33] Now common at many restaurants and gas stations worldwide, Sheetz was the first company to implement this technology that has been very successful.

By 1999, Sheetz was selling 10,000 MTO units a day. Sheetz now trains employees to function as baristas for their newest brand of "Sheetz Bros. Coffeez", which are designed to be higher-grade coffee than typically found in convenience stores or other gas stations. With the introduction of the "Convenience Restaurant" concept, they have expanded their menu. Customers can purchase a wide variety of food items. The Espresso Bar, offering specialty coffees, is found at all locations. Sheetz regularly offers customers free coffee on Christmas Day and New Year's Day.[37] During 2008–2009, Sheetz rolled out "MTGo!", a grab and go assortment of sandwiches, wraps, fruits, veggies, and other small items for the hurried customer. Along with "MTGo!", Sheetz unveiled "Shweetz Bakery" items including donuts, fritters and muffins made and delivered daily from the "Sheetz Bros. Kitchen" in Claysburg, Pennsylvania.

Food-only stores

[edit]

In 2003, Sheetz opened a concept store in the food court of Hanes Mall in Winston-Salem, North Carolina. This location offered Sheetz's made-to-order foods and fountain beverages in a more traditional fast food layout. It did not function as a convenience store.[38] The store has since closed.

In 2012, Sheetz again began contemplating "new concept", "fuel-free" locations.[39] In 2014, a plan was announced to open such a location on the campus of West Virginia University, in Morgantown, West Virginia.[40] The intent was to call it "Sheetz MTO Market". However, when opened in February 2015[41] the store was named "Sheetz Café" (although outdoor signage is the same as all other stores).

In September 2015, another no-fuel café opened in State College, Pennsylvania, near the campus of Pennsylvania State University.[42][43] In Indiana, Pennsylvania, on the border of the Indiana University of Pennsylvania campus, a Sheetz that previously carried gasoline was torn down, and replaced with a no-fuel café that opened in August 2016.[44][45][46][47] A fourth such location opened in September 2017, in Charlottesville, Virginia, directly across the street from the campus of the University of Virginia.[48][49][50]

In September 2019, Sheetz announced they would not renew their lease with WVU for that Morgantown location.[51][52][53] The company offered no explanation for the closure. In May 2021, Sheetz announced that the Charlottesville location would close in June that was located on the corner at UVA.[54][55]

Alcohol sales in Pennsylvania

[edit]

Until June 8, 2016, Pennsylvania state law prohibited alcohol sales in convenience stores. Beer had to be sold at a beer distributor while liquor had to be sold at state-operated stores titled "Wines & Spirits". In 2007, Sheetz tried to find a loophole around this by classifying part of one of their prototype stores in Altoona as a restaurant, which would permit alcohol sales.[56] The Malt Beverage Distributors Association of Pennsylvania protested and Sheetz was temporarily barred from selling beer.[57] On appeal, Sheetz was awarded the license to sell beer and continues to do so today. On June 15, 2009, the Pennsylvania Supreme Court gave Sheetz permission to sell beer for takeout under the condition that it is also available to drink on site.[58] Sheetz successfully led the effort to change alcohol sales laws in Pennsylvania to allow sales in convenience and grocery stores, which became law when Governor Tom Wolf signed Act 39 into law on June 8, 2016.[59]

Fuel and tobacco sales

[edit]
A Sheetz tanker truck ready to refill the fuel tanks

The Sheetz stores that sell gasoline offer three grades of gasoline (87, 89, and 93 Octane) and most stores offer diesel. An increasing number of stores also offer E85 and E15, and some also offer ethanol free gasoline. Some stores offer kerosene at separate pumps.

Sheetz is known for high fuel sales, mostly based on strong inside sales from their MTO's and other products that lead to sales at the pumps. In Pennsylvania, Sheetz is the market leader in all fuel sales at over 21%, ahead of all other competitor convenience store chains including those selling fuel from Big Oil brands such as Exxon, Sunoco, and BP, all of which have a major presence in Pennsylvania alongside Sheetz.[25]

In addition to high fuel sales, Sheetz is also known for high sales of tobacco products, often selling cigarettes at state minimum prices. At one point, Sheetz sold its own brand of cigarettes called Jack's (named and themed after the type of playing card), but stopped offering them in the 2010s in their stores.[60]

Awards

[edit]
  • Silver Plate Award from the International Food Manufacturers Association (2001).[61]
  • America's Largest Private Companies from Forbes (multiple years).[62]
  • Best Places to Work from Best Companies Group for Virginia and Pennsylvania (2012–2015)
  • Best Employers from Best Companies Group for North Carolina and Ohio (2013–2015)
  • 100 Best Companies to Work For from Fortune (2014, 2016–2020)[63]
  • Alternative Fuels leader of the Year Award from Convenience Store news, for installing flex fuels in North Carolina stores (2015)
  • Fan-Based Growth Award for adding 102,000 followers on Facebook and Twitter; Twitter Tweeter Award for most tweets of any convenience store; Award for Encouraging Fan Engagement Creatively and Consistently; all from Convenience Store Decisions (2016)
  • President's Trophy Award from the American Trucking Associations, for vehicle safety program, small carrier category (2013)
  • 100 Best Workplaces for Millennials from Fortune (2016)

References

[edit]
  1. ^ "America Largest Private Companies (#67 Sheetz)". Forbes. November 23, 2020. Retrieved February 5, 2021.
  2. ^ "Sheetz opens 700th store". CBS Pittsburgh. September 14, 2023. Retrieved October 5, 2024.
  3. ^ "What's a Sheetz?". Sheetz. Retrieved October 5, 2024.
  4. ^ Sheetz Shows It's Really a Restaurant CSP Daily News. March 07, 2012.
  5. ^ "Sheetz® Frequently Asked Questions". Sheetz.com. Retrieved August 16, 2018.
  6. ^ a b Ainsworth, Amber (November 29, 2022). "24/7 Sheetz convenience store plans Detroit area locations". WJBK-TV.
  7. ^ O'Connell, Jon (August 17, 2019). "There's a heated Sheetz/Wawa rivalry everywhere but here". The Citizens' Voice. Retrieved July 12, 2020.
  8. ^ Salamone, Anthony (August 1, 2019). "A Wawa or Sheetz on every corner? Here's what's driving the Lehigh Valley's convenience store boom". The Morning Call. Retrieved July 12, 2020.
  9. ^ "For The Record: People on the Move". Pittsburgh Post-Gazette. October 25, 1995. ProQuest 391750681.
  10. ^ "Local Sheetz closed for 'major remodel'". October 3, 2023.
  11. ^ Nephin, Dan (February 17, 2004). "Surging Sheetz Uses Food Service, Technology to Climb Billion-Seller Ranks". Pittsburgh Post-Gazette. ProQuest 390973548.
  12. ^ "GM, Sheetz team up on ethanol". Pittsburgh Business Times. July 10, 2006. Retrieved July 17, 2009.
  13. ^ "GOVERNOR RENDELL UNVEILS 'PENNSECURITY FUELS INITIATIVE' TO LESSEN DEPENDENCE ON FOREIGN OIL, GROW STATE'S CLEAN ENERGY MARKET". www.state.pa.us (Press release). Archived from the original on September 23, 2006.
  14. ^ "Altoona, Pa., changes name to Spurlock movie title". Archived from the original on May 27, 2011. Retrieved June 1, 2011.
  15. ^ Longo, Dan (October 2, 2013). "Stan Sheetz Shares Thoughts on Passing the Torch". Convenience Store News. Retrieved January 21, 2018.
  16. ^ "Sheetz unveils Triad distribution center". Triad Business Journal. November 12, 2014. Retrieved August 16, 2018.
  17. ^ "Sheetz provides state of stores". Altoona Mirror. November 28, 2019. Retrieved December 2, 2019.
  18. ^ Ritenbaugh, Stephanie (May 18, 2023). "Sheetz orders up more space in Pittsburgh's Bakery Square". TribLive. Retrieved October 5, 2024.
  19. ^ "Sheetz Celebrates 600th Store Opening". Convenience Store News. December 20, 2019. Retrieved July 12, 2020.
  20. ^ "Convenience store chain with hundreds of outlets in 6 states hit with discrimination lawsuit". Associated Press. April 18, 2024.
  21. ^ "U.S. Equal Employment Opportunity Commission sues Sheetz over alleged discriminatory hiring practices". CBS News. April 18, 2024.
  22. ^ Ciampi, Raquel (June 21, 2024). "Pirates and Sheetz partner for baseball club's first jersey patch". WTAE. Retrieved August 18, 2024.
  23. ^ Eaton, Dan (May 28, 2020). "Sheetz pursuing northwest Columbus location". Columbus Business First. Retrieved July 12, 2020.
  24. ^ Lindenberg, Greg (September 14, 2020). "Sheetz to Add 60 New Stores in Columbus Market". CSP Daily News.
  25. ^ a b Williams, Mark (April 9, 2021). "First central Ohio Sheetz store to open Tuesday, shifting gas station landscape". The Columbus Dispatch. Archived from the original on April 9, 2021.
  26. ^ Schwartzberg, Eric (April 27, 2022). "Sheetz to open approximately 20 new stores in Dayton area". Dayton Daily News. Retrieved October 5, 2024.
  27. ^ Gutzwiller, Lawson (April 27, 2022). "Sheetz to open around 20 locations in Dayton area in next 5 years". WLWT 5. Retrieved October 5, 2024.
  28. ^ Witsil, Frank. "Sheetz CEO visits to Romulus, learns about Michigan left, Detroit pizza and hand maps". Detroit Free Press. Retrieved August 27, 2024.
  29. ^ Pietrasz, Jake (November 29, 2022). "Sheetz announces plans to expand to Toledo, Detroit in 2025". www.13abc.com. Retrieved August 28, 2024.
  30. ^ Dyer, Robert (August 28, 2023). "Montgomery County's first Sheetz opens in Gaithersburg (Photos)". Rockville Nights. Retrieved August 28, 2023.
  31. ^ "Sheetz, Inc. announces $150 million facility in Findlay, intends to create 750 jobs over 5 years". wtol.com. August 28, 2023. Retrieved August 27, 2024.
  32. ^ Johnson, Myesha (August 27, 2024). "Sheetz opens first Michigan location. People waited hours in line for it". The Detroit News. Retrieved August 27, 2024.
  33. ^ a b Phelps, Stan (August 19, 2016). "Sheetz Redefined The Convenience Store Customer Experience With MTO". Forbes. Retrieved July 12, 2020.
  34. ^ "Sheetz's Facebook timeline". Facebook. Archived from the original on February 26, 2022. Retrieved July 12, 2020.
  35. ^ "Sheetz Inc. Owes Success to Enterprising Teen". Snacking News. January 23, 2019. Retrieved July 12, 2020.
  36. ^ Beaumont, Shea (August 14, 2016). "30 years ago, Sheetz M-T-O sandwich creator predicted its success". Pittsburgh Post-Gazette. Retrieved July 12, 2020.
  37. ^ "Pennsylvania-based C-stores Make News". Convenience Store News. December 29, 2008. Retrieved July 12, 2020.
  38. ^ "Sheetz eyes new concept store in Hanes Mall". The Business Journal of the Greater Triad Area. October 7, 2003. Retrieved October 11, 2008.
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  40. ^ Smith, Jennifer (March 6, 2014). "Sheetz to open unique fuel-free market at WVU". WV Metro News. Retrieved July 12, 2020.
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  42. ^ Fowler, Matthew (September 29, 2015). "Sheetz holds grand opening Monday". Daily Collegian. Retrieved July 12, 2020.
  43. ^ "Sheetz Closure to Make Way for New Concept". CSP Daily News. August 18, 2015. Retrieved July 12, 2020.
  44. ^ Beaumont, Shea (August 14, 2016). "Sheetz focuses on colleges with its cafes". Pittsburgh Post-Gazette. Retrieved July 12, 2020.
  45. ^ "Sheetz Café at IUP". Leonard S. Fiore, General Contractor.
  46. ^ Cloud, Kristen (August 30, 2016). "Sheetz Debuting Four New Stores This Week". The Shelby Report. Retrieved July 12, 2020.
  47. ^ "Sheetz Opens 6 New Stores in 4 States". CSP Daily News. September 7, 2016. Retrieved July 12, 2020.
  48. ^ "Sheetz Expands Café Concept to University of Virginia". Convenience Store News. September 27, 2017. Retrieved July 12, 2020.
  49. ^ Lindenberg, Greg (September 28, 2017). "Inside the New Charlottesville Sheetz Cafe". CSP Daily News. Retrieved July 12, 2020.
  50. ^ Jones, Evan (September 27, 2017). "A Sheetz without gas pumps? They test attracting millennials with college-area cafes". WLNI. Retrieved July 12, 2020.
  51. ^ "Sheetz to leave University Place". The Daily Athenaeum. September 27, 2019. Retrieved July 12, 2020.
  52. ^ De La Cruz, Penny (September 29, 2019). "Sheetz's closure causes concern among students". The Daily Athenaeum. Retrieved July 12, 2020.
  53. ^ McClanahan, Cole (November 19, 2019). "WVU students hold memorial service for Sheetz". The Daily Athenaeum. Retrieved July 12, 2020.
  54. ^ Haynes, Carly (May 22, 2019). "Sheetz on the UVA Corner will be closing in June". CBS 19 News. Archived from the original on May 24, 2021.
  55. ^ "Sheetz location on University Avenue to close in June". The Cavalier Daily - University of Virginia's Student Newspaper. Retrieved February 8, 2022.
  56. ^ "Sheetz, Inc. Announces Alcohol Sales in Pennsylvania" (Press release). Sheetz. Retrieved July 17, 2009 – via PR Newswire.
  57. ^ "Court Rules Against Beer In Convenience Store". kdka.com. February 23, 2007. Archived from the original on March 18, 2008. Retrieved July 17, 2009.
  58. ^ "Court OKs beer to-go but Sheetz must also sell on-site". Pittsburgh Post-Gazette. June 16, 2009. Retrieved November 25, 2012.
  59. ^ "Act 39 of 2016". www.lcb.pa.gov. Retrieved July 15, 2018.
  60. ^ "11 Made to Order Facts About Sheetz". April 11, 2021.
  61. ^ Spector, Amy (2001). "IFMA awards Gold & Silver Plate winners, honors operator Hurst | Nation's Restaurant News | Find Articles at BNET". Findarticles.com. Retrieved July 17, 2009.
  62. ^ "#52 Sheetz". Forbes. Archived from the original on November 16, 2007. Retrieved July 17, 2009.
  63. ^ "Fortune 100 Best Companies to Work For 2017". Fortune. Retrieved September 7, 2017.
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